Troubleshooting eCommerce tracking in Google Analytics 4 (GA4) involves a methodical approach of identifying and addressing specific problems in your tracking setup. Let’s go through a step-by-step example to demonstrate how to solve common e-commerce tracking issues.

Scenario: You have an online store, and you have implemented GA4 for tracking e-commerce events, but you are not seeing any data for product purchases in your GA4 reports.

  • Step 1: Verify GA4 Implementation

    First, make sure that you have correctly implemented the GA4 tracking code on your website’s pages. Check that the GA4 tracking snippet is present in the section of your web pages. It should look like this:

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    Replace GA4_MEASUREMENT_ID with your actual GA4 measurement ID. How to find GA4 Measurement ID?

  • Step 2: Check for E-commerce Event Implementation

    Make sure you have properly configured e-commerce tracking events on your website. To illustrate, let’s examine the “purchase” event as an example

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    Make sure that when you send the purchase event, you include all the right details, such as transaction_id, affiliation, value, currency, and an array of items that contains the product specifics.

  • Step 3: Debug Using DebugView

    Use GA4’s DebugView to check if events are being transmitted accurately. To access DebugView, enable the GA4 debugger on your website by adding #debugEvents to the end of your URL (e.g.,

  • Step 4: Verify Enhanced E-commerce Configuration

    If you have implemented enhanced e-commerce tracking, ensure it’s set up correctly in GA4. Verify that the enhanced e-commerce settings in your GA4 property align with your website’s e-commerce structure, covering aspects like product impressions, product clicks, and checkout steps.

    Make test purchases on your website while monitoring the real-time reports in GA4. This will help confirm that events are being tracked accurately and in real-time.

  • Step 6: Check Filters, Segments, and Views

    Inspect your GA4 filters, segments, and views to make sure they are not erroneously removing or dividing your e-commerce data. Additionally, verify that the purchase event is part of your view settings. If you encounter any error messages or warnings in GA4 reports, investigate them to understand their source and resolve them accordingly.

    Keep in mind that solving e-commerce tracking issues can be intricate. It’s crucial to maintain a patient and organized approach. Document your discoveries and any modifications you implement to assist in future debugging and analysis efforts.